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THE "EDGE"...
In
a recent study from the University of Oxford, it was found that Vitamin
B12 may protect against brain volume loss in older people, and
ultimately reduce the risk of developing dementia. Our newest product,
EDGE is not only a revolutionary "Energy Think Drink," but it
contains a substantial amount of high quality Vitamin B12.
With all the energy drinks on the market today, EDGE stands above the
rest offering you a comprehensive blend of clinically researched
nutrients that will increase your energy level while improving your
mental focus, concentration and performance.
You can share this article with those people you care about and use them
as the perfect way to share the incredible benefits of EDGE with them.
Vitamin B12 may protect against brain shrinkage
Vitamin B12 may protect against brain volume loss in older people, and
ultimately reduce the risk of developing dementia, suggests a new study
from the University of Oxford.
People with higher blood levels of the vitamin were six times less
likely to experience brain shrinkage compared with people with lower
vitamin levels, according to results published in the new issue of the
journal Neurology.
The study followed 107 community-dwelling volunteers aged between 61 and
87, and expands the science behind vitamin B12 levels and brain health.
Previously, increased levels of vitamin B12 and other B vitamins were
linked with lower levels of homocysteine, an amino acid reported to
increase the risk of dementia or cognitive impairment.
"Many factors that affect brain health are thought to be out of
our control, but this study suggests that simply adjusting our diets to
consume more vitamin B12 through eating meat, fish, fortified cereals or
milk may be something we can easily adjust to prevent brain shrinkage
and so perhaps save our memory," said lead author Anna
Vogiatzoglou.
"Research shows that vitamin B12 deficiency is a public health
problem, especially among the elderly, so more vitamin B12 intake could
help reverse this problem. Without carrying out a clinical trial, we
acknowledge that it is still not known whether B12 supplementation would
actually make a difference in elderly persons at risk for brain
shrinkage."
Vitamin B12, also known as cobalamin, is only found in food of animal
origin, including meat, milk and eggs. The recommended daily intake of
vitamin B12 in Europe is 2.5 micrograms.
Study details
Vogiatzoglou and co-workers recruited the community-dwelling volunteers
and collected blood samples to measure levels of vitamin B12,
holotranscobalamin (holoTC), methylmalonic acid, total homocysteine, and
folate. Brain volume loss per year was calculated using MRI scans.
Over five years of study, the researchers noted a greater decrease in
brain volume among people with lower vitamin B12 and holoTC levels.
Indeed, people with lower levels of B12, defined as blood levels below
308 picomoles per litre, were six times more likely to experience brain
shrinkage, said the researchers. On the other hand, high levels of
methylmalonic acid or homocysteine, or low folate levels were not linked
to brain volume loss.
"Low vitamin B12 status should be further investigated as a
modifiable cause of brain atrophy and of likely subsequent cognitive
impairment in the elderly," stated the researchers.
It is important to note that none of the volunteers were vitamin B12
deficient.
"Previous research on the vitamin has had mixed results and few
studies have been done specifically with brain scans in elderly
populations. We tested for vitamin B12 levels in a unique, more accurate
way by looking at two certain markers for it in the blood,"
said Vogiatzoglou.
The potential of supplements
Commenting independently on the results, Dr Susanne Sorensen from the
Alzheimer's Society said: "Shrinkage is usually associated with
the development of dementia.
"As vitamin B may be given as a food supplement, it may be
useful to include tests of vitamin B levels in the general assessment of
health of older individuals.
"This is another example of why it is crucial for people to lead a
healthy lifestyle with a balanced diet rich in B vitamins and
antioxidants."
B for brain?
A University of Oxford study reported in 2007 that increased vitamin B12
levels may reduce the rate of age-related cognitive decline and dementia
by 30 per cent.
The study, published in the American Journal of Clinical Nutrition, followed
1648 participants for 10 years and also found that increased levels of
the amino acid homocysteine doubled the risk of dementia or cognitive
impairment.
Previously, epidemiological studies have reported that high levels of
the amino acid homocysteine are associated with suspected or confirmed
dementia. Indeed, the Framingham study reported that people with
homocysteine levels above 14 micromoles per litre of serum had twice the
risk of dementia.
Source: Neurology
9 September 2008, Volume 71, Pages 826-832
"Vitamin B12 status and rate of brain volume loss in
community-dwelling elderly"
Authors: A. Vogiatzoglou, H. Refsum, C. Johnston, S. M. Smith, K. M.
Bradley, C. de Jager, M. M. Budge, A. D. Smith |
read
more in the
xoomaworldwide June08/magazine.
Imagine being noticed when you walk into a room -
commanding attention and taking charge. If you want to possess abundant
energy, retrieve your youth through mental clarity and alertness, while
being on the road to financial freedom and living the life you always
imagined....then being on the EDGE is where you’ll find it.
According to a 2007 study conducted by the American
Psychological Association (APA) One-third of Americans are living with
extreme stress and nearly half of Americans (48 percent) believe that
their stress has increased over the past five years. Stress is taking a
toll on people — contributing to health problems, poor relationships and
lost productivity at work.
As a result, millions of people are turning to
alternative (mostly sugar loaded) energy drinks as a means to maintain the
“get-up-and-go” mentality. Unfortunately, the majority of energy
drinks are packed with sugar, artificial colors and flavors and unhealthy
stimulants. These beverages can wreak havoc on bodies, young and old, when
consumed regularly.
Taking energy drinks to the next level…This
Changes Everything
In keeping with Xooma’s mission of, “Changing the
Health of a Generation” we’ve revolutionized the energy drink market
with a comprehensive blend of clinically researched nutrients that will
boost energy, support healthy brain function and maintain peak mental
alertness.
A completely healthy energy drink that dramatically
improves mental cognition? It may sound too good to be true, but Xooma has
accomplished this feat with, EDGE. For stressed executives trying to
stay on top of their responsibilities, for time-pressed moms trying to get
it all done, for older people who want to stay active- in fact for anyone
struggling to get through a sleepy afternoon on the job, EDGE puts you at
the top of your game.
The world's first all-natural energy "think
drink," EDGE is specifically designed for those who want more out of
life. Designed from plant extracts and natural compounds, the ingredients
found in EDGE have been studied for years and demonstrate proven effects
on increasing mental energy and cognition. NO sugar, NO fake
sweeteners- just clean energy and a sharp mind.
When it comes to convenience, EDGE is the perfect fit.
No bulky heavy cans to carry with you. Simply slip the packet into
your pocket or purse for "ultimate mental energy" any place, any
time. Just add it to your water and enjoy! You can even choose your
own flavor strength.
The energy drink market is growing at a pace of $5
billion per year and is predicted to be one of the biggest trends in the
beverage industry. Xooma’s EDGE gives you a significant opportunity for
massive growth because of its clean energy boost, natural stimulants, and
scientifically proven brain benefits that are popular with virtually all
age groups.
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Did you know...?
- Soft drinks dominated the market in 2006
based on volume alone, however sales of energy drinks shot up
by almost 50 percent compared to soft drink sales which dipped
by just over 1 percent during the year.
- The average person today is deficient in the
critical nutrients the brain utilizes to produce
neurotransmitters responsible for focus, concentration, memory
and mood.
- The US energy drink market reached 3.7
billion in 2006, according to Packaged Facts which predicted
it will grow to 6.3 billion by 2011.
- In the past 5 years (2001-2006), energy drink
sales have grown by a staggering 516%.
- Thirty-one percent of U.S. teenagers say they
drink energy drinks, according to Simmons Research. That
statistic represents 7.6 million teens, a jump of almost 3
million in three years.
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EDGE is the only healthy energy drink available on the
market today that not only gives you the extra “boost” you’re
looking for, but also supports optimal brain performance at any age.
The Ultimate Combination...
As we age, the benefits of systemically alkalizing and
hydrating the brain and body with Xtreme X2O are numerous and well
established in science. In an acidic environment the brain function
becomes sluggish, tired and worst yet- an unhealthy environment is
established that predisposes the aging brain to the ravages of Alzheimer's
disease. By supplementing with the powerful combination of Xtreme X2O and
EDGE, you are significantly improving mental function and performance
while feeling more composed and energetic.
Living on the EDGE…
Memory loss and lack of energy are two of the most
common complaints of aging in today’s world. The specialized
ingredients found in Xooma’s EDGE have been studied, documented and
produce proven results. In addition, their incredible synergistic effects
provide the targeted nourishment your mind and body crave.
Acetyl-L-Carnitine (ALCAR)
ALCAR's role in brain function is in maintaining,
protecting, and improving cellular energy production. This abundance of
energy is then utilized to create neurotransmitters and keep the brain in
top shape.
- Stimulates the growth of new healthy nuerites
- Is a powerful brain antioxidant
- Has been shown to improve normal cognition
- Improves cognitive benefits in patients with mild
Alzheimer’s or non-Alzheimer’s
DMAE
A significant body of scientific research into the
effects of Dimethyl-aminoethanol (DMAE) goes back more than four decades.
- Improves attention, concentration and
academic/learning performance
- Has been shown to increase IQ scores in children
- Improves the speed of reaction in the brain
Rhodiola
Decades of accumulated scientific studies validate
rhodiola’s usefulness for improving mental performance, energy and
stamina.
- Protects the nervous system against oxidative damage
by free radicals.
- Optimizes the release of acetylcholine, the
neurotransmitter associated with learning, attention and memory.
- May prevent or ameliorate some age-related
dysfunction in neurotransmitter systems that tend to deteriorate with
aging.
Huperzine- A
Huperzine- A has demonstrated memory enhancing effects
in cognitive states ranging from "normal" to
"impaired."
- Protects cells against hydrogen peroxide and
beta-amyloid protein (a toxic protein seen in Alzheimer's disease).
- Promotes healthy vascular tissue and neuronal
health in the brain
- Modulates the neurotransmitter dopamine, involved in
cognition, motivation, mood, attention and learning.
Green Tea
For years, scientists have recognized that the catechins
in green tea- specifically EGCG exhibit a powerful ability to protect
brain cells from free radical activity and increased energy levels.
- Research has demonstrated that EGCG not only stops
neurons from degeneration, but also regenerates and restores their
function.
- A recent study showed that green tea actually slowed
the effects of normal aging and its associated regression in brain
function.
- Significantly increases the rate of body fat
metabolized while increasing energy levels within the body.
| All material in this
article is provided for information only and may not be construed
as medical advice or instruction. Readers should consult their
doctor and other qualified health professionals on any matter
relating to their health and well-being. This information is not
intended to treat, cure or prevent any illness or disease. |
Q. When can I order EDGE?
A. Soon. We expect to start taking orders in late
July and begin shipping on August 1st.
Q. When can I expect to receive EDGE?
A. EDGE will be ready to be shipped on August 1, 2008.
Q. How much product will I receive?
A. Every box of EDGE contains 20 individual (5 gram) “sticks.” Each
stick is designed to flavor 500ml (16.9 oz) of water. You can choose your
own flavor strength by simply adding more or less water.
Q. How much does EDGE cost?
A. Retail Price is $50.00. Member Cost is just $39. 95. That's
just $1.99 per serving!
What ingredients are found in EDGE?
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Supplement Facts
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Serving Size: 1 stick packet
(5.0 g)
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Amount
Per Serving
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% Daily
Value
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Calories
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10
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Total Carbohydrate
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2 g
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<1%*
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Sugars
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0 g
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†
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Vitamin B12 (as
cyanocobalamin and methylcobalamin)
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50 mcg
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833%
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Rhodiola rosea root extract
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150 mg
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†
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Green tea extract
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300 mg
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†
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DMAE (from DMAE bitartrate)
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100 mg
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†
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Acetyl-L-Carnitine
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1,000 mg
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†
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Huperzine-A
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50 mcg
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†
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Stevia leaf extract
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200 mg
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†
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* Percent Daily Values are
based on a 2,000 calorie diet.
† Daily value not established.
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Other ingredients: Rice solids,
natural flavors, citric acid, malic acid, beet color,
and silica.
Note: This product contains
caffeine.
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Here
to watch a video on EDGE

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