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Introducing EDGE The World’s First Energy “Think Drink”

 



THE "EDGE"...

In a recent study from the University of Oxford, it was found that Vitamin B12 may protect against brain volume loss in older people, and ultimately reduce the risk of developing dementia. Our newest product, EDGE is not only a revolutionary "Energy Think Drink," but it contains a substantial amount of high quality Vitamin B12.

With all the energy drinks on the market today, EDGE stands above the rest offering you a comprehensive blend of clinically researched nutrients that will increase your energy level while improving your mental focus, concentration and performance.
You can share this article with those people you care about and use them as the perfect way to share the incredible benefits of EDGE with them.


Vitamin B12 may protect against brain shrinkage

Vitamin B12 may protect against brain volume loss in older people, and ultimately reduce the risk of developing dementia, suggests a new study from the University of Oxford.

People with higher blood levels of the vitamin were six times less likely to experience brain shrinkage compared with people with lower vitamin levels, according to results published in the new issue of the journal Neurology.

The study followed 107 community-dwelling volunteers aged between 61 and 87, and expands the science behind vitamin B12 levels and brain health. Previously, increased levels of vitamin B12 and other B vitamins were linked with lower levels of homocysteine, an amino acid reported to increase the risk of dementia or cognitive impairment.

"Many factors that affect brain health are thought to be out of our control, but this study suggests that simply adjusting our diets to consume more vitamin B12 through eating meat, fish, fortified cereals or milk may be something we can easily adjust to prevent brain shrinkage and so perhaps save our memory," said lead author Anna Vogiatzoglou.

"Research shows that vitamin B12 deficiency is a public health problem, especially among the elderly, so more vitamin B12 intake could help reverse this problem. Without carrying out a clinical trial, we acknowledge that it is still not known whether B12 supplementation would actually make a difference in elderly persons at risk for brain shrinkage."

Vitamin B12, also known as cobalamin, is only found in food of animal origin, including meat, milk and eggs. The recommended daily intake of vitamin B12 in Europe is 2.5 micrograms.

Study details

Vogiatzoglou and co-workers recruited the community-dwelling volunteers and collected blood samples to measure levels of vitamin B12, holotranscobalamin (holoTC), methylmalonic acid, total homocysteine, and folate. Brain volume loss per year was calculated using MRI scans.

Over five years of study, the researchers noted a greater decrease in brain volume among people with lower vitamin B12 and holoTC levels.

Indeed, people with lower levels of B12, defined as blood levels below 308 picomoles per litre, were six times more likely to experience brain shrinkage, said the researchers. On the other hand, high levels of methylmalonic acid or homocysteine, or low folate levels were not linked to brain volume loss.

"Low vitamin B12 status should be further investigated as a modifiable cause of brain atrophy and of likely subsequent cognitive impairment in the elderly," stated the researchers.

It is important to note that none of the volunteers were vitamin B12 deficient.

"Previous research on the vitamin has had mixed results and few studies have been done specifically with brain scans in elderly populations. We tested for vitamin B12 levels in a unique, more accurate way by looking at two certain markers for it in the blood," said Vogiatzoglou.

The potential of supplements

Commenting independently on the results, Dr Susanne Sorensen from the Alzheimer's Society said: "Shrinkage is usually associated with the development of dementia.

"As vitamin B may be given as a food supplement, it may be useful to include tests of vitamin B levels in the general assessment of health of older individuals.

"This is another example of why it is crucial for people to lead a healthy lifestyle with a balanced diet rich in B vitamins and antioxidants."


B for brain?

A University of Oxford study reported in 2007 that increased vitamin B12 levels may reduce the rate of age-related cognitive decline and dementia by 30 per cent.

The study, published in the American Journal of Clinical Nutrition, followed 1648 participants for 10 years and also found that increased levels of the amino acid homocysteine doubled the risk of dementia or cognitive impairment.

Previously, epidemiological studies have reported that high levels of the amino acid homocysteine are associated with suspected or confirmed dementia. Indeed, the Framingham study reported that people with homocysteine levels above 14 micromoles per litre of serum had twice the risk of dementia.


Source: Neurology
9 September 2008, Volume 71, Pages 826-832
"Vitamin B12 status and rate of brain volume loss in community-dwelling elderly"
Authors: A. Vogiatzoglou, H. Refsum, C. Johnston, S. M. Smith, K. M. Bradley, C. de Jager, M. M. Budge, A. D. Smith

read more in the
xoomaworldwide June08/magazine.

Imagine being noticed when you walk into a room - commanding attention and taking charge. If you want to possess abundant energy, retrieve your youth through mental clarity and alertness, while being on the road to financial freedom and living the life you always imagined....then being on the EDGE is where you’ll find it.

According to a 2007 study conducted by the American Psychological Association (APA) One-third of Americans are living with extreme stress and nearly half of Americans (48 percent) believe that their stress has increased over the past five years. Stress is taking a toll on people — contributing to health problems, poor relationships and lost productivity at work.

As a result, millions of people are turning to alternative (mostly sugar loaded) energy drinks as a means to maintain the “get-up-and-go” mentality. Unfortunately, the majority of energy drinks are packed with sugar, artificial colors and flavors and unhealthy stimulants. These beverages can wreak havoc on bodies, young and old, when consumed regularly.

Taking energy drinks to the next level…This Changes Everything

In keeping with Xooma’s mission of, “Changing the Health of a Generation” we’ve revolutionized the energy drink market with a comprehensive blend of clinically researched nutrients that will boost energy, support healthy brain function and maintain peak mental alertness.

A completely healthy energy drink that dramatically improves mental cognition? It may sound too good to be true, but Xooma has accomplished this feat with, EDGE.  For stressed executives trying to stay on top of their responsibilities, for time-pressed moms trying to get it all done, for older people who want to stay active- in fact for anyone struggling to get through a sleepy afternoon on the job, EDGE puts you at the top of your game. 

The world's first all-natural energy "think drink," EDGE is specifically designed for those who want more out of life. Designed from plant extracts and natural compounds, the ingredients found in EDGE have been studied for years and demonstrate proven effects on increasing mental energy and cognition.  NO sugar, NO fake sweeteners- just clean energy and a sharp mind.

When it comes to convenience, EDGE is the perfect fit.  No bulky heavy cans to carry with you.  Simply slip the packet into your pocket or purse for "ultimate mental energy" any place, any time.  Just add it to your water and enjoy! You can even choose your own flavor strength.

The energy drink market is growing at a pace of $5 billion per year and is predicted to be one of the biggest trends in the beverage industry. Xooma’s EDGE gives you a significant opportunity for massive growth because of its clean energy boost, natural stimulants, and scientifically proven brain benefits that are popular with virtually all age groups.

Did you know...?

  • Soft drinks dominated the market in 2006 based on volume alone, however sales of energy drinks shot up by almost 50 percent compared to soft drink sales which dipped by just over 1 percent during the year.
  • The average person today is deficient in the critical nutrients the brain utilizes to produce neurotransmitters responsible for focus, concentration, memory and mood.
  • The US energy drink market reached 3.7 billion in 2006, according to Packaged Facts which predicted it will grow to 6.3 billion by 2011.
  • In the past 5 years (2001-2006), energy drink sales have grown by a staggering 516%.
  • Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That statistic represents 7.6 million teens, a jump of almost 3 million in three years.

EDGE is the only healthy energy drink available on the market today that not only gives you the extra “boost” you’re looking for, but also supports optimal brain performance at any age.


The Ultimate Combination...

As we age, the benefits of systemically alkalizing and hydrating the brain and body with Xtreme X2O are numerous and well established in science.  In an acidic environment the brain function becomes sluggish, tired and worst yet- an unhealthy environment is established that predisposes the aging brain to the ravages of Alzheimer's disease. By supplementing with the powerful combination of Xtreme X2O and EDGE, you are significantly improving mental function and performance while feeling more composed and energetic.


Living on the EDGE…

Memory loss and lack of energy are two of the most common complaints of aging in today’s world.  The specialized ingredients found in Xooma’s EDGE have been studied, documented and produce proven results. In addition, their incredible synergistic effects provide the targeted nourishment your mind and body crave.

 

Acetyl-L-Carnitine (ALCAR)

ALCAR's role in brain function is in maintaining, protecting, and improving cellular energy production. This abundance of energy is then utilized to create neurotransmitters and keep the brain in top shape.

  • Stimulates the growth of new healthy nuerites
  • Is a powerful brain antioxidant
  • Has been shown to improve normal cognition
  • Improves cognitive benefits in patients with mild Alzheimer’s or non-Alzheimer’s


DMAE

A significant body of scientific research into the effects of Dimethyl-aminoethanol (DMAE) goes back more than four decades.

  • Improves attention, concentration and academic/learning performance
  • Has been shown to increase IQ scores in children
  • Improves the speed of reaction in the brain


Rhodiola

Decades of accumulated scientific studies validate rhodiola’s usefulness for improving mental performance, energy and stamina.

  • Protects the nervous system against oxidative damage by free radicals.
  • Optimizes the release of acetylcholine, the neurotransmitter associated with learning, attention and memory.
  • May prevent or ameliorate some age-related dysfunction in neurotransmitter systems that tend to deteriorate with aging.


Huperzine- A

Huperzine- A has demonstrated memory enhancing effects in cognitive states ranging from "normal" to "impaired."

  • Protects cells against hydrogen peroxide and beta-amyloid protein (a toxic protein seen in Alzheimer's disease).
  • Promotes  healthy vascular tissue and neuronal health in the brain
  • Modulates the neurotransmitter dopamine, involved in cognition, motivation, mood, attention and learning.


Green Tea

For years, scientists have recognized that the catechins in green tea- specifically EGCG exhibit a powerful ability to protect brain cells from free radical activity and increased energy levels.

  • Research has demonstrated that EGCG not only stops neurons from degeneration, but also regenerates and restores their function.
  • A recent study showed that green tea actually slowed the effects of normal aging and its associated regression in brain function. 
  • Significantly increases the rate of body fat metabolized while increasing energy levels within the body.

All material in this article is provided for information only and may not be construed as medical advice or instruction. Readers should consult their doctor and other qualified health professionals on any matter relating to their health and well-being. This information is not intended to treat, cure or prevent any illness or disease.

Q. When can I order EDGE?
A. Soon. We expect to start taking orders in late July and begin shipping on August 1st.

Q. When can I expect to receive EDGE?
A. EDGE will be ready to be shipped on August 1, 2008.

Q. How much product will I receive?
A. Every box of EDGE contains 20 individual (5 gram) “sticks.” Each stick is designed to flavor 500ml (16.9 oz) of water. You can choose your own flavor strength by simply adding more or less water.

Q. How much does EDGE cost?
A. Retail Price is $50.00. Member Cost is just $39. 95. That's just $1.99 per serving!

What ingredients are found in EDGE?

 

Supplement Facts

 

 

 

 

Serving Size: 1 stick packet (5.0 g)

 

 

 

 

 

Amount Per Serving

% Daily Value

 

 

Calories

10

 

 

 

Total Carbohydrate

2 g

<1%*

 

 

Sugars

0 g

 

 

Vitamin B12  (as cyanocobalamin and methylcobalamin)

50 mcg

833%

 

 

Rhodiola rosea root extract

150 mg

 

 

Green tea extract

300 mg

 

 

DMAE (from DMAE bitartrate)

100 mg

 

 

Acetyl-L-Carnitine

1,000 mg

 

 

Huperzine-A

50 mcg

 

 

Stevia leaf extract

200 mg

 

 

* Percent Daily Values are based on a 2,000 calorie diet.
† Daily value not established.

 

 

 

Other ingredients: Rice solids, natural flavors, citric acid, malic acid, beet color, and silica. 

Note: This product contains caffeine.

 

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